Good design refers to a product, system or service that is well-planned and executed in terms of both form and function. It involves creating an aesthetically pleasing appearance while also ensuring that the object or experience serves its intended purpose effectively and efficiently. Good design takes into account user needs, preferences, and context, resulting in a product or solution that is easy to use, accessible, and enjoyable. Ultimately, good design enhances usability, functionality, and overall satisfaction for both users and stakeholders.